Good Examples of Websites
Louder than ten is a company that runs workshops for companies. I think this an example of a good website because it was fast to load, looks good, but is also simple to use. The homepage is very long and scrolling down gets you to different sections that are separated with different lines and colours. I think this is an effective way of navigation because it cuts down the number of tabs needed for separate pages and means all the important information can be in one place. One thing I would change about this is to have links at the top of the page that scroll you to that specific part of the page as it could be annoying for the user to have to scroll through the whole page to find what they are looking for. The fonts used are clear and have good legibility, and the colour scheme is basic so that it doesn't overcomplicate the site but also keeps a brand identity with orange, cream, and grey used throughout and the website is very consistent by using the same fonts and colours. I think it suits the target market of business owners as it is clear and professional but it also has a quirky touch with the images and borders e.t.c. which would draw the user in and keep them interested.
Adobe muse is an adobe computer software product. I think this is an example of a good website because it is fun and creative without being over the top and is still easy to navigate and understand. As with louder than ten the homepage is very long but this one has navigation tabs on the left hand side to that you can quickly access the section you are looking for. Scrolling down the page animates it and the different sections pop up in front of you. This makes the website more fun and interactive although I think it could be confusing for the user as you have to scroll very slowly not to miss things. The colour scheme is effective because it has been kept to about 4/5 main colours as any more would be too much with all the graphics and animation. It was fast to load even with all the animation and I think this is because instead of having the animation constantly moving, it is animated by the motion of scrolling down. The target market for this would be creatives and designers and I think it suits that target market well as it is fun and original and a bit different which is what that target market would be looking for.
Boards of freedom is a website that sells clothing. I have listed this as a good example of a website because of its easy navigation and good usability and branding. I think the home page is very effective as it mainly consists of an interactive slideshow with navigation at the bottom so you can manually choose a slide making it easy to use and control yourself. It has been kept very simple with a basic nav bar at the top and I think this works because you aren't overloaded with links so it is easy to get to where you want to. I think the branding of this website is effective and consistent throughout with the same typeface and black lines used throughout the website and a basic colour scheme of black, white and grey. For some of the pages they have also added more creative and bold headings to give the website an urban edge. I think it works well for the target market which would most likely be young urban men/woman because it has a simple but bold urban feel to it with the monochrome colour scheme and urban fonts which would draw them in.
Go food is a company that serves italian street food across the UK. I think this is a good example of a website because of its clear layout that is easy to navigate and understand and the basic but effective styling of the colours, type and images. Just two fonts have been used- a sans serif for headings and a script font for body text. I think this is effective because it is easy to pick out headlines making it easy to find what you are looking for and using the same fonts make the website consistent throughout. The colour scheme is simple and consistent throughout with only black, white and brown used. I think images have been used well in this website because they have been placed throughout the page separating blocks of text making it less overwhelming to read and keeping the user interested. The website only consists of one page but I think this works because they have everything you would need on it making navigation easy as you know all the information is already in front of you. They have made this work by separating it into blocks. I think it suits the target market of businessmen/women and commuters that would be stopping by the company for lunch as they dont usually have much spare time and want everything to be presented with no fuss and easy navigation and having it all on one simple page caters to them.
Bad Examples of Websites
The mercia tourist board website is a tourism travel guide for visitors to wessex and mercia. I have chosen this as an example as a bad website because it is very busy with a wide mix of fonts, colours, backgrounds and no quick or easy way of navigation other than scrolling through masses of bold text and images. There is no organisation to the layout just blocks and blocks of text and pictures with no clear headings to tell you what the information is about. I found it very confusing to find the actual purpose of the website as it is full of such a wide range of information that shouldn't belong together on the same page (it consists of just one very long page). It does not have good usability or accessability because some of the images and graphics would not work for me meaning not all users could access the whole website. There is no set colour scheme which gives the website no brand identity and makes it very confusing to read as so many colours are being thrown in your face all at once. There is no consistency in the website with different colours, fonts, borders, and backgrounds used throughout. I dont think it works well for the target market of tourists because they need to be able to easily navigate the page to find the information they are looking for especially since some tourists may not speak good english and this is not very accessible or simple for them to use at all. It has also tried to give me a virus each time I have clicked on it which is not something that anyone is looking for in a webpage!
Constellation seven is a christian website. I chose this for the list of bade websites because of the overuse of backgrounds and colour and the sheer mass of information piled onto each page that is very unorganised and difficult to read. There is no set colour scheme and it seems that every colour on the spectrum has been used. The text further down the homepage has been done in multicolours for each letter making it very difficult and overwhelming to read. There is a flash plug in that would not work on my computer meaning the web page would not be accessible to everyone. There is also no consistency when it comes to not only the colours but also the fonts as it seems to change constantly as you scroll down the page. Music plays when you open the page which can be very off putting and would make me want to click straight off to stop it. I dont think anyone would want to stay not his page for long as there is far too much being thrown in your face all at once and the mass of colours and shapes makes it hard to know where to look and where to find anything. I think the target market for this would be christians or potential christians and I dont think it would work for either as it is not a page I would want to stay on for a long amount of time so nobody would want to stick around long enough to read any of the content.
Lings cars is car hire website. I chose this as a bad example of a website because there is far too much going on with lots of bright colours and animations all competing with each other making it almost impossible to navigate and know where to look. There is music played on opening which made me want to click straight off. The animations flash constantly in your eyes which I found really distracting and off-putting and would make it hard for me to concentrate on any other part of the website. There is no continuity and the fonts constantly change as do the colours giving off no brand identity and making it very confusing for the reader to read and know where to look. They have also used far too many effects like glowing edges on the letters in tons of different colours which made it hard to read and took away legibility from what would have been a basic typeface. There are lots of different banners with ads and promotions and other information running down the side of each page and this was extremely distracting and I didn't really know where to look and felt overloaded with information. The target market would be adult drivers and I think they would not stay on this website for long as they would be very confused with the complete overload of colours and information.
Arngren (from what I can tell) is a site that sells gadgets and technology. I have listed this as a bad website because of the terrible organisation and mass of text, images, and colours that left me feeling very confused. The boxes with the images and prices in are all different sizes and are randomly scattered around the page making it impossible to know where to look, some have a box of their own and some share a box there is no consistency. The page took a very long time to load, it took a couple of minutes for every image to appear on my screen and I think this would put people off straight away when you usually expect a webpage to load within seconds. There is no set colour scheme and random coloured headings and text are scattered around the page, it is also sometimes hard to tell which text goes with which image as it is so unorganised. There are also random bits of animation on some of the images which I found very distracting. The font is the one thing that is consistent which at least makes the text legible. Navigation is confusing because there are far too many links around the page and the ones at the top have no real order. I dont think it would suit the target market at all because these are likely to be technology savvy people that would expect fast loading and professional looking websites that are easy to use and are high performance and I dont think this has any of those qualities.